Whether we're talking about secret societies, dance parties or blunt weapons, we all know humans love clubs. 

And the numbers don't lie: according to our pre-reservation tool, .club is one of the most highly-anticipated new extensions among Gandi customers, with more than 4,500 reservations over the last few months and a consistent ranking among the 20 most popular new gTLDs.

The 60-day Sunrise phase for .club started 28 January and will end on 29 March 2014. The Landrush phase will follow, from 1 April to 1 May, with the extension entering General Availability starts on 7 May at a price of $13.43.

If you don't hold a trademark from TMCH, you can nevertheless pre-register your .club right now and we'll submit your order for you during Sunrise, Landrush or at the beginning of General Availability, according to your choice.

Note: No baby seals were harmed in the writing of this post.

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