Sometimes we have to let go a little bit of the #no_bullshit mantra. And we know that not all our customers are humble developers, working for modest companies. That's why we're happy to diversify our offering and introduce the TLD that approximately .1% of you will be proud to brag about: .RICH.

This "new and exclusive domain extension and status symbol," along with three other, humbler, new gTLDs, is entering Sunrise at Gandi today. During Sunrise, you can either register domains (if you hold a trademark registered with TMCH) or you can pre-register for the upcoming Landrush and GoLive phases in order to be the first in line.

  • .BLUE will be added to the Gandi palette, joining the .RED and .PINK extensions that became available earlier this week.
  • .移动 (.mobile in Chinese) is intended for those who want to target the mobile market in Asia.
  • .ONL could conceivably be considered an abbreviation for "online" and is also a Spanish acronym for nonprofit organizations, Organizaciones No Lucrativas, and...
  • .RICH, as you'll see below, is pretty self-explanatory, but in case it wasn't clear, it's for rich people and their needs.

Here are the Sunrise / Landrush / GoLive prices at A rates, as well as a link to the respective TLD price pages:

  • .BLUE $40.54 / [no Landrush] /$16.31
  • .移动 $40.54 / [no Landrush] / $16.31
  • .ONL: $119.63 / $169.62 / $16.31
  • .RICH: $1,864.61 / [no Landrush] / $1,769.61 (!!!)

We can't help but share this gem, taken directly from the .RICH registry's website:

".RICH is the new and exclusive domain extension and status symbol on the internet for an elite circle of well-heeled personalities from the worlds of industry, art, fashion, sports and entertainment. From 2014, all these, along with selected providers of top-quality services, luxury and lifestyle brands will be able to hit the scene in the exclusively protected .RICH namespace - guaranteeing impressive exposure for their lifestyle in the spotlight!"

So join the Zuckerbergs, the Bill Gates, and other awesomely great people of the world, and get your .RICH today!

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