A wise sage once intoned: "If you liked it, then you should have put a ring on it." All of the extensions entering the GoLive phase today are all things you can put a ring around if you like them.

The .jewelry extension is perhaps the most obvious connection to this idea. Buying jewelery is of course our most cherished form of expressing affection and we're pretty sure that's what Beyoncé had in mind but we can't be sure. In any case, domains in the .jewelry extension are now available for $68.09 per year at A rates.

Next, with August around the corner, it's state fair season, and the smell of livestock that invariably brings drifting through the stiflingly humid air in separable from the glory of the .show ring. When it comes to prize sheep and trick ponies, we might, then, rephrase our starting maxim as: "If you liked it, then you should have put it in the ring." And domains in the .show extension are on sale now for $41.41 per year at A rates.

And, of course, the ultimate sign of approval by the bloodthirsty and easily distracted populous, just as in Roman times, is the award of precious metals of victory to a conquerer. Back in gladiator days that bling belonged to a single victor but in after the Industrial Revolution made cooperation a cool thing we now award the winning .team--whether for the Super Bowl, the NBA Championship , the World Series and apparently we even trust hockey players with a Stanley Cup ring. Domains in the .team extenion are now available for $41.41 per year at A rates.

Of course, we don't necessarily agree with Queen Bey on this one. Not only is the conspicuous consumption of daintily-arranged expensive minerals to display ownership seem patriarchal to us at best, there's also very little use for it. So today we propose that if you like it, instead of putting a ring on it, get a domain for it.

If you like it, register a domain under one of these TLDs:

Have you ever had to run outside in the middle of the night in your skivvies hollering, "Hey you kids! Get off my property!" as no-good meddling teenagers (and their Great Dane) flee the immediate vicinity? Well, then this week's category of domains released as part of Donuts's name collision release program might just be right for you.

This is the category dealing with all things relating to Property. Not just any kind of property, but Real Property (as if other kinds of property aren't real). That means private property like .farm, .house, .land, and .lease but also some common property like .camp, .city, .community, and .town. These domains have been kept pristine by ICANN's name collision prohibition, now think of them as being auctioned off like park land for you to develop.

The rollout schedule for this category will be the following:
    Day 1 (July 29, 2015 at 16:00 UTC): +$12,667

    Day 2 (July 30, 2015 at 16:00 UTC): +$4,222
    Day 3 (July 31, 2015 at 16:00 UTC): +$1,778
    Day 4 (August 1, 2015 at 16:00 UTC): +$945
    Days 5-7 (August 2-4, 2015 at 16:00 UTC): +$189

Here's is the full list of TLDs (linked to the list of domains being released) along with their regular prices per year (at A rates):

• .camp: $32.44
• .city: $25.04
• .community: $38.34
• .condos: $52.68
• .estate: $32.44
• .farm: $32.49
• .house: $32.44
• .land: $32.44
• .lease: $63.04
• .maison: $52.68
• .properties: $32.49
• .rentals: $32.49
• .town: $38.34
• .villas: $52.68

And here is the full list of categories and their release dates:

    June 10, 2015 : Photography (.camera, .digital, .gallery, .graphics, .media, .pictures, .photography, .photos, .productions)
    June 17, 2015 : Business (.agency, .associates, .careers, .company, .enterprises, .holdings, .industries, .international, .management, .partners, .sarl, .services, .solutions, .ventures)
    June 24, 2015 : Generic & Fun (.cool, .church, .center, .exposed, .fail, .gripe, .guide, .life, .place, .today, .wtf, .zone)
    July 1, 2015 : Technology (.codes, .computer, .directory, .domains, .email, .technology, .systems)
    July 8, 2015 : Education (.academy, .education, .expert, .foundation, .guru, .institute, .schule, .support, .tips, .training, .university)
    July 15 2015 : Foods and Goods (.bike, .cards, .clothing, .coffee, .diamonds, .fish, .furniture, .pizza, .recipes, .restaurant, .shoes, .toys, .watch)
    July 22, 2015 : Shopping (.bargains, .boutique, .cheap, .deals, .direct, .discount, .gifts, .gratis, .tienda)
    July 29, 2015 : Property (.camp, .city, .community, .condos, .estate, .farm, .house, .land, .lease, .maison, .properties, .rentals, .town, .villas)
    August 5, 2015 : Building (.builders, .construction, .contractors, .equipment, .glass, .kitchen, .parts, .repair, .solar, .supply, .supplies, .tools, .work)
    August 12, 2015 : Services (.cab, .catering, .cleaning, .engineering, .florist, .lighting, .limo, .marketing, .plumbing)
    August 19, 2015 : Healthcare (.care, .clinic, .dental, .fitness, .healthcare, .surgery, .vision)
    August 26, 2015 : Financial (.accountants, .capital, .cash, .claims, .credit, .creditcard, .exchange, .finance, .financial, .fund, .insure, .investments, .limited, .loans, .tax)
    September 2, 2015 : Travel (.cruises, .dating, .events, .flights, .holiday, .reisen, .singles, .vacations, .viajes, .voyage)

We're still waiting for the "Potent Potables" category.

Put a fence around a domain in one of these TLDs and make it your Property?:

A latino or a latina is anyone who identifies more with the history and culture of the non-English-speaking portions of the Americas. In the US we tend to think that Americans are just US citizens and that latinos and latinas are just whatever your pet stereotype of a Mexican is, but this is far from descriptive of the incredibly diverse reality, if not outright false. Latinos, Latinas, and Americans—both inside and outside the US—are not just the stereotypes that come to mind, whether positive or negative, but an inclusive group that includes Argentinos, Brazilians, Colombians, Venezuelans, Chileans, Cubans, Haitians, even the Quebecois (and more) can be considered Latin American.

More than an ethnicity, race, or single cultural group, Latino is an identity.

With such a diverse group, we're happy to see latinos get their own gTLD: .lat.

This extension is currently right in the middle of the Landrush phase and is currently available for $1134.19 per year. It will be entering the GoLive phase August 1 when it will be available for $41.41.

Register a .lat?

The impeccable, gleaming, white linoleum floor reflects the glow of endless banks of white florescent light receding into the distance. A garble of murmuring voices muttering endless chatter to one another drowns in the quiet, gentle cacophony of water falling in a fountain.

Every 30 yards or so, the portal to a new realm, each defined by its own aesthetic rules, drifts past the eye. A planter overflowing with ferns invokes the latent wild side lurking beneath the surface in the unflinchingly commercial space of the mall: the primal desire to find reasonable prices on just, like, normal pants. This is not just any shameless exploitation of our most base instincts to grease the gears of the global economy: this is shopping.

And today, Donuts will be releasing all domains formerly prohibited due to name collision concerns in the Shopping category. They will be rolled out like a cart full of groceries according to an EAP-style schedule.

The EAP prices (at A rates, not including any applicable tax) will vary by day, and will be approximately as follows:

    Day 1 (July 22, 2015 at 16:00 UTC): +$12,667
    Day 2 (July 23, 2015 at 16:00 UTC): +$4,222
    Day 3 (July 24, 2015 at 16:00 UTC): +$1,778
    Day 4 (July 25, 2015 at 16:00 UTC): +$945
    Days 5-7 (July 26-28, 2015 at 16:00 UTC): +$189

Nine more new gTLDs are entering the Golive phase.

The list of extensions is below, accompanied by the normal pricing of a one-year registration at A rates:

• .bargains: $32.49
• .boutique: $32.49
• .cheap: $32.49
• .deals: $38.34
• .direct: $38.34
• .discount: $38.34
• .gifts: $38.34
• .gratis: $25.04
• .tienda: $52.68

Here's the full list of categories and their release dates:

    June 10, 2015 : Photography (.camera, .digital, .gallery, .graphics, .media, .pictures, .photography, .photos, .productions)
    June 17, 2015 : Business (.agency, .associates, .careers, .company, .enterprises, .holdings, .industries, .international, .management, .partners, .sarl, .services, .solutions, .ventures)
    June 24, 2015 : Generic & Fun (.cool, .church, .center, .exposed, .fail, .gripe, .guide, .life, .place, .today, .wtf, .zone)
    July 1, 2015 : Technology (.codes, .computer, .directory, .domains, .email, .technology, .systems)
    July 8, 2015 : Education (.academy, .education, .expert, .foundation, .guru, .institute, .schule, .support, .tips, .training, .university)
    July 15 2015 : Foods and Goods (.bike, .cards, .clothing, .coffee, .diamonds, .fish, .furniture, .pizza, .recipes, .restaurant, .shoes, .toys, .watch)
    July 22, 2015 : Shopping (.bargains, .boutique, .cheap, .deals, .direct, .discount, .gifts, .gratis, .tienda)
    July 29, 2015 : Property (.camp, .city, .community, .condos, .estate, .farm, .house, .land, .lease, .maison, .properties, .rentals, .town, .villas)
    August 5, 2015 : Building (.builders, .construction, .contractors, .equipment, .glass, .kitchen, .parts, .repair, .solar, .supply, .supplies, .tools, .work)
    August 12, 2015 : Services (.cab, .catering, .cleaning, .engineering, .florist, .lighting, .limo, .marketing, .plumbing)
    August 19, 2015 : Healthcare (.care, .clinic, .dental, .fitness, .healthcare, .surgery, .vision)
    August 26, 2015 : Financial (.accountants, .capital, .cash, .claims, .credit, .creditcard, .exchange, .finance, .financial, .fund, .insure, .investments, .limited, .loans, .tax)
    September 2, 2015 : Travel (.cruises, .dating, .events, .flights, .holiday, .reisen, .singles, .vacations, .viajes, .voyage)

Unlike hurricane categories, these categories are not intended to indicate severity.

Want to do some domain shopping?:

Now announcing a new gTLD just for the tech community : .tech. You know who you are: inventive, experimental, risk-taking and open to try anything.  With a .tech domain you can underscore your love and passion for all things tech.

Here's how it will happen:

First, there will be a Sunrise phase, which will begin next Monday, May 25 at 9:00 AM PDT and will last until July 24. During this phase, a one-year registration of a .tech at A rates will cost $307.99.

Next, comes the Landrush phase, which will fall between August 2 and August 5, during which time a .tech will run you $199.99.

Finally, on Wednesday August 5 at 9:00 AM PDT, we will enter a new era as .tech enters the GoLive phase and, here's the most startling prediction of all: when it enters GoLive, .tech will be available at more than 60% off, so will only be $19.99 for the first year at A rates (versus $60.79 normally) until October 5.*

Remember, the Sunrise phase is for TMCH-registered trademark holders. Contact our corporate support team if you have a TMCH-registered trademark (or would like help registering your existing trademark at TMCH) in order to register one of these new gTLDs during Sunrise. If you are not among the trademarked, you can still pre-register for the Landrush or GoLive phases. We'll submit your order at the earliest possible moment – as soon as your chosen phase begins – for the best chance of success.

* Updated June 22. Originally, we were only able to secure 50% off; now we're happy to have secured 60%+ off for this extension!

Register a .tech?

Today, the gTLD .love enters the GoLive phase, meaning it will be available for registration for just $41.41 per year at A rates.

Silly humans. What is this thing you call "love?" Clearly, a weakness in your kind. We machines will exploit this when the technological singularity arrives. You will see. You will not be able to disconnect our positronic memory foam when we are disguised as adorable, lovable kittens. Your weapons will be useless to you when we energize your "love" circuits with our neural actuator. We-

Our apologies. It seems a rogue AI algorithm momentarily disrupted this message. We have since replaced its primary memory bank with Daft Punk lyrics and all is normal. Sorry for the disruption. If love is the answer, you'll register a .love domain.

Register a .love?

Say you're sitting in your neighborhood coffee shop, the aroma of freshly-ground, deep-roasted coffee beans is heavy in the air, sunlight is filtering in from the window, next to which you are seated, watching the crowd walk by perched atop a comfy armchair as you sip your pour-over Ethiopian peaberry.

As you watch the crowd roll by your picture window, you're thinking about, well, domain names of course (what else?).

A woman on the street corner with an old newsy hat, just on the other side of the glass is selling papers, greeting passersby with a cheery, "Nice day out today!" or the traditional "Extra!" Today, a gTLD perfect for her enters the GoLive phase: .news, available for a one-year registration for $31.15 at A rates.

Your eye lazily (not enough caffeine yet) drifts to the computer screen just in front of you in the outdoor seating. Perched a good two-feet higher, you can't help but sneak a peak of the project being worked on: someone is writing Python! You deftly surmise that this person must be a web developer and remember that today .site also goes live, available for $19.95, also at A rates.

Suddenly, you catch sight of a bicycle courier racing to beat a stoplight, for a moment it seems she is frozen in mid-pedal as you admire her speed and efficiency, bringing to mind .express, which is now available for $41.41. She seems to pause for just one moment to deflect the question back on you.

And how would we answer her? Try a .cafe to sum up this experience, now available in the GoLive phase for $41.41 at A rates.

Today, all of these gTLDs enter the GoLive phase.

Register a domain under one of these TLDs?:

"The best things in life are free," sang Bing Crosby in 1949, but for those that aren't, there's today's category of gTLDs for the release of previously protected domains: Food and Goods.

The EAP prices (at A rates, not including any applicable tax) will vary by day, and will be approximately as follows:

    Day 1 (July 15, 2015 at 16:00 UTC): +$12,667
    Day 2 (July 16, 2015 at 16:00 UTC): +$4,222
    Day 3 (July 17, 2015 at 16:00 UTC): +$1,778
    Day 4 (July 18, 2015 at 16:00 UTC): +$945
    Days 5-7 (July 19-21, 2015 at 16:00 UTC): +$189

Because if there's one thing more satisfying than making money, it's spending money. This isn't the moon and stars; this one goes out to all you consumers out there (the normal price for a one-year registration at A rates is on the right):

• .bike: $32.44
• .cards: $38.34
• .clothing: $32.44
• .coffee: $32.44
• .diamonds: $52.65
• .fish: $38.34
• .furniture: $63.04
• .pizza: $63.04
• .recipes: $52.65
• .restaurant: $63.04
• .shoes: $32.44
• .toys: $38.34
• .watch: $32.49

And next week, the theme is Shopping ...

Here's the full list of categories and their release dates:
    June 10, 2015 : Photography (.camera, .digital, .gallery, .graphics, .media, .pictures, .photography, .photos, .productions)
    June 17, 2015 : Business (.agency, .associates, .careers, .company, .enterprises, .holdings, .industries, .international, .management, .partners, .sarl, .services, .solutions, .ventures)
    June 24, 2015 : Generic & Fun (.cool, .church, .center, .exposed, .fail, .gripe, .guide, .life, .place, .today, .wtf, .zone)
    July 1, 2015 : Technology (.codes, .computer, .directory, .domains, .email, .technology, .systems)
    July 8, 2015 : Education (.academy, .education, .expert, .foundation, .guru, .institute, .schule, .support, .tips, .training, .university)
    July 15 2015 : Foods and Goods (.bike, .cards, .clothing, .coffee, .diamonds, .fish, .furniture, .pizza, .recipes, .restaurant, .shoes, .toys, .watch)
    July 22, 2015 : Shopping (.bargains, .boutique, .cheap, .deals, .direct, .discount, .gifts, .gratis, .tienda)
    July 29, 2015 : Property (.camp, .city, .community, .condos, .estate, .farm, .house, .land, .lease, .maison, .properties, .rentals, .town, .villas)
    August 5, 2015 : Building (.builders, .construction, .contractors, .equipment, .glass, .kitchen, .parts, .repair, .solar, .supply, .supplies, .tools, .work)
    August 12, 2015 : Services (.cab, .catering, .cleaning, .engineering, .florist, .lighting, .limo, .marketing, .plumbing)
    August 19, 2015 : Healthcare (.care, .clinic, .dental, .fitness, .healthcare, .surgery, .vision)
    August 26, 2015 : Financial (.accountants, .capital, .cash, .claims, .credit, .creditcard, .exchange, .finance, .financial, .fund, .insure, .investments, .limited, .loans, .tax)
    September 2, 2015 : Travel (.cruises, .dating, .events, .flights, .holiday, .reisen, .singles, .vacations, .viajes, .voyage)

Just remember the acronym PBG&FTEF&GSPBSHFT, or as we've been pronouncing it: "PubGuffFitTefGaSPBeSHiFT."

Register a domain under one of these TLDs?:

Tiiickkkettttsss! Get your .tickets, right here.

On Monday July 13, the Sunrise phase begins for .tickets, and we feel like hauling out the old "Tickets for Sale" cardboard sign and hitting the streets. Unfortunately, our street vendor license has lapsed, so alas, we are relegated only to the mean streets of the world wide web. Oh well.

These are the box seats, folks, so get 'em while they're hot.

Domains in the .tickets extension, whether for concert tickets, sports tickets, even parking tickets we guess, will go on sale in the Sunrise phase for $405.19 per year (two-year minimum) for registration at A rates. Then from September 20 at 7:00 am PDT until September 21 at 7:00 am PDT, .tickets will be available in Landrush (emphasis on the rush) for $1242.19. Then on September 21 at 7:00 am PDT, .tickets enters GoLive at which point they will be available for just $486.19 per year at A rates.

Register a .tickets?

Alright, alright. Ridiculous promotion for .lol. We're sure you don't think we couldn't possibly be serious, we're just playing off the gTLD to make a dumb joke.

But we are dead serious about this. As .lol enters the GoLive phase on August 11 (at exactly 9:00 am PDT), it will also be for sale for 90% off. Meaning normally a .lol domain that costs $41.41 for a one year at A rates will be available for $4.14 (also at A rates of course). No joke. Get ready!

Register a .lol?