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After running out of extra lives in the first level (so to speak), registrants of .game domains now face the final boss today as this extension passes through the twenty-four hour Landrush that began at 9:00 AM PDT (or 16:00 UTC) on May 23, 2016.

Today, domains in this extension registered in the Landrush phase will cost $2851.03 (that’s a lot of quarters).

Then, tomorrow, May 24th, 2016 at 9:00 AM PDT, .game enters the GoLive phase at $350.63 per year at A rates.

What's your .game?

.game


 


When we first announced the launch of the new .game TLD last August, we knew this would be a great TLD for those who like playing games of all kinds: card games, board games, word games, puzzle games, and even video games.

What we didn’t realize was that .game would be a great extension for those who enjoy mind games.

You see, when we first announced the Sunrise phase for .game, the plan was that .game would have no Landrush phase and would pass directly into the GoLive phase in October … 2015 …

And then, like in a bad horror movie, the .game game began. Uniregistry, the .game registry, last fall suddenly stopped the launch of .game without any communication or notification sent to those of us registrars who had already started to register them. They were just bluffing with their launch schedule, it seemed.

And then it turned into a .game of hide-and-go-seek. Or at least, when we went seeking answers from them, Uniregistry hid.

Finally, they announced their latest World Conquest Plan™: a new Sunrise phase (think of it as a sequel), a one-day Landrush and finally a GoLive period: this time scheduled for May 24, 2016. And, of course, the new and improved .game play also came with new and improved prices as well.

So, just to get everything all straightened out, here’s the new schedule and pricing:

Sunrise | May 3-May 16, 2016 | $600.67
Landrush | May 23-May 24, 2016, 9:00 AM-8:59 AM | $2851.03
GoLive | May 24, 2016, 9:00 AM | $350.63 per year at A rates

If you already pre-ordered a .game, you should have already received an email from us about how to re-order it under the new pricing scheme. If not, be sure to contact Customer care.

Not only that, the new rules of the .game also include a re-positioning of the extension as Premium, primarily aimed towards the video game market. Some 50,000 terms are now Premium for .game. If you guess a lucky domain in this category, you win the opportunity to pay $2,039.25 to register it.

Not only that, some 300 terms are now “Reserved” meaning that they cannot be registered at all.

Find out if you’re a winner here (and register if you like):

Register a .game?

.game

 

Hopefully, this time around the rules of the .game are final.


It's tempting to think that .game is for those who don't take life seriously, who see everything as a game, but then we challenge you to think about all the people you know who might be interested in this extension and you'll soon realize that no, .game is serious business. Especially during the Sunrise phase. This phase is for those who hold trademarked names, and who filed TMCH claims that might apply to this extension. That's pretty serious planning, there.  Add to that the fact that these domains will be priced at $349.03 per year at A rates in the Sunrise phase, and you can tell, this is for those who make games their serious business.

For those of you who take games a little less seriously, maybe you'll have to hold off until this extension enters the GoLive phase on October 7 (there will be no Landrush), when it will be available for a significantly less serious $47.57 per year.

 

Register a .game?

.game


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