A latino or a latina is anyone who identifies more with the history and culture of the non-English-speaking portions of the Americas. In the US we tend to think that Americans are just US citizens and that latinos and latinas are just whatever your pet stereotype of a Mexican is, but this is far from descriptive of the incredibly diverse reality, if not outright false. Latinos, Latinas, and Americans—both inside and outside the US—are not just the stereotypes that come to mind, whether positive or negative, but an inclusive group that includes Argentinos, Brazilians, Colombians, Venezuelans, Chileans, Cubans, Haitians, even the Quebecois (and more) can be considered Latin American.

More than an ethnicity, race, or single cultural group, Latino is an identity.

With such a diverse group, we're happy to see latinos get their own gTLD: .lat.

This extension is currently right in the middle of the Landrush phase and is currently available for $1134.19 per year. It will be entering the GoLive phase August 1 when it will be available for $41.41.

Register a .lat?


Now announcing a new gTLD just for the tech community : .tech. You know who you are: inventive, experimental, risk-taking and open to try anything.  With a .tech domain you can underscore your love and passion for all things tech.

Here's how it will happen:

First, there will be a Sunrise phase, which will begin next Monday, May 25 at 9:00 AM PDT and will last until July 24. During this phase, a one-year registration of a .tech at A rates will cost $307.99.

Next, comes the Landrush phase, which will fall between August 2 and August 5, during which time a .tech will run you $199.99.

Finally, on Wednesday August 5 at 9:00 AM PDT, we will enter a new era as .tech enters the GoLive phase and, here's the most startling prediction of all: when it enters GoLive, .tech will be available at more than 60% off, so will only be $19.99 for the first year at A rates (versus $60.79 normally) until October 5.*

Remember, the Sunrise phase is for TMCH-registered trademark holders. Contact our corporate support team if you have a TMCH-registered trademark (or would like help registering your existing trademark at TMCH) in order to register one of these new gTLDs during Sunrise. If you are not among the trademarked, you can still pre-register for the Landrush or GoLive phases. We'll submit your order at the earliest possible moment – as soon as your chosen phase begins – for the best chance of success.


* Updated June 22. Originally, we were only able to secure 50% off; now we're happy to have secured 60%+ off for this extension!

Register a .tech?


Today, the gTLD .love enters the GoLive phase, meaning it will be available for registration for just $41.41 per year at A rates.

Silly humans. What is this thing you call "love?" Clearly, a weakness in your kind. We machines will exploit this when the technological singularity arrives. You will see. You will not be able to disconnect our positronic memory foam when we are disguised as adorable, lovable kittens. Your weapons will be useless to you when we energize your "love" circuits with our neural actuator. We-

Our apologies. It seems a rogue AI algorithm momentarily disrupted this message. We have since replaced its primary memory bank with Daft Punk lyrics and all is normal. Sorry for the disruption. If love is the answer, you'll register a .love domain.

Register a .love?



Say you're sitting in your neighborhood coffee shop, the aroma of freshly-ground, deep-roasted coffee beans is heavy in the air, sunlight is filtering in from the window, next to which you are seated, watching the crowd walk by perched atop a comfy armchair as you sip your pour-over Ethiopian peaberry.

As you watch the crowd roll by your picture window, you're thinking about, well, domain names of course (what else?).

A woman on the street corner with an old newsy hat, just on the other side of the glass is selling papers, greeting passersby with a cheery, "Nice day out today!" or the traditional "Extra!" Today, a gTLD perfect for her enters the GoLive phase: .news, available for a one-year registration for $31.15 at A rates.

Your eye lazily (not enough caffeine yet) drifts to the computer screen just in front of you in the outdoor seating. Perched a good two-feet higher, you can't help but sneak a peak of the project being worked on: someone is writing Python! You deftly surmise that this person must be a web developer and remember that today .site also goes live, available for $19.95, also at A rates.

Suddenly, you catch sight of a bicycle courier racing to beat a stoplight, for a moment it seems she is frozen in mid-pedal as you admire her speed and efficiency, bringing to mind .express, which is now available for $41.41. She seems to pause for just one moment to deflect the question back on you.

And how would we answer her? Try a .cafe to sum up this experience, now available in the GoLive phase for $41.41 at A rates.

Today, all of these gTLDs enter the GoLive phase.

Register a domain under one of these TLDs?:


Tiiickkkettttsss! Get your .tickets, right here.

On Monday July 13, the Sunrise phase begins for .tickets, and we feel like hauling out the old "Tickets for Sale" cardboard sign and hitting the streets. Unfortunately, our street vendor license has lapsed, so alas, we are relegated only to the mean streets of the world wide web. Oh well.

These are the box seats, folks, so get 'em while they're hot.

Domains in the .tickets extension, whether for concert tickets, sports tickets, even parking tickets we guess, will go on sale in the Sunrise phase for $405.19 per year (two-year minimum) for registration at A rates. Then from September 20 at 7:00 am PDT until September 21 at 7:00 am PDT, .tickets will be available in Landrush (emphasis on the rush) for $1242.19. Then on September 21 at 7:00 am PDT, .tickets enters GoLive at which point they will be available for just $486.19 per year at A rates.

Register a .tickets?


Alright, alright. Ridiculous promotion for .lol. We're sure you don't think we couldn't possibly be serious, we're just playing off the gTLD to make a dumb joke.

But we are dead serious about this. As .lol enters the GoLive phase on August 11 (at exactly 9:00 am PDT), it will also be for sale for 90% off. Meaning normally a .lol domain that costs $41.41 for a one year at A rates will be available for $4.14 (also at A rates of course). No joke. Get ready!

Register a .lol?


It's all about that little bit extra with the domains entering the GoLive phase this Wednesday July 8: .gold, .golf, .plus, and .tours.

First, nothing adds that extra touch like .gold. Plain old shoelaces need a little pep? Throw in some gold chains instead. Need a new paint job on your car? Why not gold chrome? Fiat currency got you down? Invest in some gold bullion OR better yet, make that gold teeth. Now you can improve your domain name portfolio with a little bit of .gold (and a pager).

Another little extra in life is .golf. Like the extra effort to meticulously calculate the effect the strength and direction of the wind will have on your shot, the extra responsibility of following the rules without an umpire or referee calling you out if you don't, and of course the thirteen extra clubs for any circumstance.

In a more explicit interpretation on the theme, .plus is the gTLD that literally adds more. And need we say more?

And for when the extra touch of actually having a guide when visiting a museum, a monument, a city, or other tourist attraction, there's .tours, which itself is a little bit extra of a gTLD, as we feel obliged to mention that it can also stand for the French city of Tours. Tours of tours anyone?

Care to add a little extra domain?

The list of gTLDs and their pricing for a one-year registration at A rates is below:

  • .gold: $125.47
  • .golf: $68.09
  • .plus: $41.41
  • .tours: $57.34

Register a domain under one of these TLDs?:


After the recent release of .tirol, another new gTLD has entered the Sunrise phase to remind us in the middle of summer to be ready for winter: .ski.

But with its release in the Sunrise phase so close to July 4th, we're more inclined to think of how great this extension would be for honoring Polish-American Revolutionary War hero Casimir Pulaski than snowy mountains (though we would be remiss not to mention waterskiing). And of course, Pulaski isn't the only Polish name ending in .ski, so the field is open for all the Kowalskis, Kaminskis, Wisniewskis, Jankowskis of the world.

Bonus points for any -skis with a ski shop, or chalet.

The .ski extension will be in the Sunrise phase from July 1 until August 30 and a two-year registration at A rates will cost $172.99.

At the same time, an LRP (Limited Registration Period) Landrush reserved for winter sports professionals affiliated with organizations registered with the .ski registry (see here). The price for a two-year registration in this LRP Landrush phase will be $114.19 at A rates.

Finally, .ski enters the GoLive phase on September 8, at which point it will be available for a one-year registration for $48.31 at A rates.

Register a .ski?


Three gTLDs are entering the GoLive phase today and all of the have to do with commitment.

First off, going on a .date involves a lot of commitment: time, maybe some money, blocking off part of your schedule … and if your date can't commit to all of those things that's a great signal that person, well, probably has other problems but call it "commitment."

Next, .faith is often a lifelong commitment, whether faith in an actual organized religion, an abstract system of governance or economics, or just faith in a personal friend, relative, or spouse.

And then there's what we consider the one true sign of commitment: .review. Nothing shows love and devotion like a good old fashioned review. Whether it's a rave review of a film, album, or book, a performance review at work, or an academic review. And every good relationship should occasionally be subject to review. We aren't marital experts, but we tentatively suggest, if you are truly committed to a loved one, putting that person through a lengthy review process. That's the only true way to verify their claims of devotion.

If you're ready for the commitment of buying a domain in one of these extensions for a whole year, check out the prices below (at A rates):

  • .date: $41.37
  • .faith: $41.37
  • .review: $41.37

Register a domain under one of these TLDs?:


It really feels like more than a coincidence that the official opening of our Gandi Asia offices in Taipei corresponds with the release of the new gTLD .taipei. Maybe the gTLD spirits are smiling on us. We're not superstitious, but we think it means things will go well for us in Taipei.

And if things are already going well for you in Taipei, .taipei is currently in Sunrise, though it's not the traditional Sunrise we're used to seeing for most gTLDs.

Here's how it will go:

June 16 through July 6: Individuals and registered companies located in the city of Taipei (or New Taipei) who own a trademark registered with the government of Taiwan can register that trademark for a .taipei.

July 7 through July 17: The same qualifications as above, but your trademark doesn't necessarily have to be registered specifically with the government of Taiwan, but any trademark protection institution.

As a result of the peculiar way this Sunrise phase is rolling out, if you're interested in taking advantage of this phase, you'll need to contact our Customer Care team so we can check with the registry. As long as everything checks out, you would be invoiced for $69.00 (or 2100TWD).

You will also need to credit your prepaid account the amount due for our Customer Care team to process the order.

Here's to new beginnings in Taipei!

Register a .taipei?


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