Traditionally, the grand opening of a new shop involves a big red banner, one of those flailing-arm tube guys, and a good old-fashioned opening day sale.

Well, one unfortunate casualty of online commerce is the ribbon and the flailing arm guy just don't have the same impact. But you don't need a brick-and-mortar to do an opening day sale. So when .shop enters the GoLive phase on September 26, 2016 at 8:00 AM PDT, you can get a domain in this extension for just $25.00* for the first year at A rates. Normally, .shop domains will go for $45.95* in A rates, so that's more than 45% off.

Even though .shop is currently in the Sunrise phase (.shop domains go for $1050.74* per year apiece in Sunrise), you can still submit your registration for a .shop domain in the GoLive phase now and once the GoLive phase begins, we'll send the order to the registry. That's the upside of not having a physical shop where you can buy your .shop: getting in line early doesn't mean camping out overnight on the sidewalk.

This promotion is good for any .shop registrations submitted for GoLive from now until December 31, 2016 at 4:00 PM PST (or midnight UTC). So come on down to Gandi for the .shop opening day sale.

Stop drop and .shop?

.shop

*Prices in USD. See the .shop pricing page for local prices.


The doors are open to brand and trademark owners to register a .shop domain in the Sunrise phase today, June 30, 2016 as of 8:00 AM PDT. Domains can be purchased in the Sunrise phase for $1050.74 per year at A rates until August 30, 2016.

Then, for four days only, from September 22 until 26 at 8:00 AM, you have a chance to snatch up a .shop domain for $174.60 in the Landrush phase, and take it off the shelf for possible competition once .shop enters GoLive.

Finally, on September 26, also at 8:00 AM PDT, .shop becomes available to all in the GoLive phase for just $45.95 per year at A rates. Even if you don’t have a trademark registered with TMCH, you can still nonetheless pre-register a domain in the GoLive phase while the Sunrise and Landrush phases are ongoing.

So whether you have a Pop-up or a Mom-and-Pop, now’s the time to get your .shop.

Get a .shop?

.shop


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