It doesn't matter if they're buying sneakers or smart phones or if they're doing it online or in person. Even people who eschew all technology in favor of a face-to-face, personal shopping experience have shifted their expectations. While in the old days, shoppers wanted to make their transactions and get out, now increasingly in the age of internet commerce, customers are looking for an interaction. That is, shopping is now a relationship.
And we have good news for anyone looking to set up .shop online and start that relationship. Starting November 8, 2016 until January 31, 2017June 30, 2017, create your .shop domain for just $9.99 per year (normally $45.95 per year at A rates)*.
Get your .shop?
*Prices in USD. Please visit the .shop pricing page to shop in your local currency.
Traditionally, the grand opening of a new shop involves a big red banner, one of those flailing-arm tube guys, and a good old-fashioned opening day sale.
Well, one unfortunate casualty of online commerce is the ribbon and the flailing arm guy just don't have the same impact. But you don't need a brick-and-mortar to do an opening day sale. So when .shop enters the GoLive phase on September 26, 2016 at 8:00 AM PDT, you can get a domain in this extension for just $25.00* for the first year at A rates. Normally, .shop domains will go for $45.95* in A rates, so that's more than 45% off.
Even though .shop is currently in the Sunrise phase (.shop domains go for $1050.74*per year apiece in Sunrise), you can still submit your registration for a .shop domain in the GoLive phase now and once the GoLive phase begins, we'll send the order to the registry. That's the upside of not having a physical shop where you can buy your .shop: getting in line early doesn't mean camping out overnight on the sidewalk.
This promotion is good for any .shop registrations submitted for GoLive from now until December 31, 2016 at 4:00 PM PST (or midnight UTC). So come on down to Gandi for the .shop opening day sale.
The doors are open to brand and trademark owners to register a .shop domain in the Sunrise phase today, June 30, 2016 as of 8:00 AM PDT. Domains can be purchased in the Sunrise phase for $1050.74 per year at A rates until August 30, 2016.
Then, for four days only, from September 22 until 26 at 8:00 AM, you have a chance to snatch up a .shop domain for $174.60 in the Landrush phase, and take it off the shelf for possible competition once .shop enters GoLive.
Finally, on September 26, also at 8:00 AM PDT, .shop becomes available to all in the GoLive phase for just $45.95 per year at A rates. Even if you don’t have a trademark registered with TMCH, you can still nonetheless pre-register a domain in the GoLive phase while the Sunrise and Landrush phases are ongoing.
So whether you have a Pop-up or a Mom-and-Pop, now’s the time to get your .shop.