What makes a work of art? A century ago, experts might have measured art by its technical skill, a mastery of composition and form, or the even the inspiration of some kind of pathos on the part of the observer. But then artists and their appreciators spent decades jackhammering these sacred cows of artistic value, constantly re-sculpting and remolding the definition of art itself.

But we're not here to solve the unresolved tensions of art theory. Suffice it to say that art has value. At least to some. When some new expression of the artistic zeitgeist comes along, if you're the type of person or organization that can't miss out, then we have some important news for you.

On December 7, 2016 .art, the only TLD oriented specifically to the art world, is entering the Sunrise phase. That means if you're in that world and you have a trademark registered with Trademark Clearinghouse (TMCH), you can register your .art domain for $300.62 for first year registration*, ahead of anyone else, until February 7, 2017.

Art-related non-profits, museums, institutions, galleries, and artists without a TMCH-registered trademark won't miss out entirely, though.

From February 8, 2017, until May 9, 2017, such established members of the art world can register their .art domains at Landrush pricing  per year**.

Finally, .art domains can also now be purchased in the GoLive phase, which begins May 10, 2017. Domains purchased in this phase are available for $17.44 per year at A rates* and are open to anyone with a creative spirit and an interest in art. However you want to define it.

Register your .art?

.art

*Prices in USD. For local pricing, see .art page.

**Landrush pricing for .art has yet to be finalized. We will let you know what those prices are when they become available.

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