Why "No Bullshit"?
Simply put, because we try to be the kind of registrar and the kind of company we would want to be customers of. It means that we're committed to walking the walk of being good actors on the internet and in the world.
It's not a marketing pitch! It's a real mantra that we really live by. We support communities doing good in the world, such as open source developers. We believe in the rights of users, and respect our customers' privacy rights and provide the tools to keep their accounts safe and secure. And we rely on what you say about us to promote our services.
Above all, "no bullshit" is our golden rule—to treat our users how we want to be treated. It's a promise to respect your rights and to level with you about our shortcomings.
"No bullshit" doesn't mean we are or ever will be perfect, it's just to say we count on you to keep us honest and remind us to be good actors, that we have the obligation to actually earn your trust and confidence.